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A mission to make high-quality makeup accessible to everyone, everywhere.
It all began in 2020
As makeup lovers, we kept running into the same problem: pay a sky-high price for quality or settle for something cheaper that just didn’t deliver. Again and again, we were forced into a choice between quality and affordability.
This frustration inspired us to create NL BEAUTY - founded on a simple belief: everyone deserves high-end quality makeup without the high-end price tag. We set out to prove that first-class beauty should be accessible to all.
NL BEAUTY was born in Bulgaria but our story goes way beyond borders.
From German precision in manufacturing to Italian mastery in formulation, from the creative spirit of Buenos Aires to the artistry of Los Angeles makeup professionals - NL BEAUTY is the result of a global team united by one purpose.
It's an invitation to embrace your individuality, to feel confident, and to celebrate beauty without compromise.
We deserve better
For too long, big brands forced us to choose between paying more and settling for less. They told us beauty had to be difficult, exclusive, or out of reach.
At NL BEAUTY, we believe makeup can be simple, powerful, and for everyone. With careful attention to detail, every product is designed to help us feel confident, fearless, and unapologetically ourselves.
What makes NL BEAUTY superior?
For each collection, we carefully select among the best manufacturers in the world for its category.
Today, our network spans 30+ specialized factories across Germany, Italy, Poland, South Korea, China and beyond.
In many cases, a single product brings together four or more expert partners in formulation, filling, and packaging, ensuring uncompromising quality at every step.
Yet for us, quality alone isn’t enough - we believe makeup should also feel like an experience.
At NL BEAUTY, every product is crafted to make the everyday feel a bit more special: think aluminum packagings for a premium touch, lip balms with (almost addictive!) click-open designs, powders with magnetic closures and high-performance formulas that just do more.
Recognised as one of Europe's fastest growing beauty brands
We’re proud to have earned multiple international awards, graced the cover of DOUGLAS magazine, and been recognised as one of Europe’s fastest-growing cosmetics brands.
With over 500,000 customers worldwide, our community proves that first-class beauty truly belongs to everyone.
Each order supports causes close to our hearts
At NL BEAUTY, we believe change begins with us. That’s why we support causes close to our hearts - rhythmic gymnastics clubs, organisations fighting breast cancer and domestic violence, tree-planting projects, and initiatives that empower young talent. With every order, our shared impact grows stronger.
Rhythmic gymnastics clubs
Domestic abuse
Breast cancer
Young talent support
Our Promise to You
We believe in the quality of our products so much that since 2020 we’ve been offering a 60-day, no-questions-asked money-back guarantee.
If for any reason you’re not happy with your purchase, simply email us and we’ll refund your order in full.
Ready to feel the magic of NL BEAUTY?
Discover our award-winning bestsellers and choose your new favorite today.